I lead with deep insights, guided by intuition

I believe the most elegant solutions emerge from carefully designing and executing methods to gather rich insights about our customers—their business, workflows, pain points, desires, and hidden opportunities. This information, combined with a strong product vision, is then placed in the hands of a skilled, empowered, and collaborative team—one that is effectively coached to set aside personal biases, trust their intuition, and remain open to inspired solutions.

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I experiment constantly, fail fast, and iterate often

Not every great idea works, and we can’t truly know if we're building the right thing until users interact with it. I advocate for rapid light prototyping, continuous user testing, and frequent delivery—ensuring our best and latest ideas are always in front of customers and we are actively gathering feedback. This approach helps us uncover unknowns early and make informed adjustments at the most impactful stages of development.

 

I embrace the Product Operating Model

The Product Model isn’t a process, it’s a set of principles that guide us to develop our own great way of doing Product based on the success of other great Product organizations.  While I’m always sourcing a wide variety of industry wisdom that challenges or augments it, for the most part this framework really encapsulates my approach, and addresses many of the failures I’ve seen (and in some cases participated in), in other approaches.

 

I BECOME the Product

Constantly seeking deep expertise in our customer’s world—their business, industry, challenges, and constraints—while also mastering the internal factors that influence how we serve them.

 

“Behind every great product, you’ll find someone that knows the customers, the data, the business, and the industry, working tirelessly to create value for the customer and for the business” - Marty Cagan